Femcare Supply Chain Resilience: Lessons from the 2022 Tampon Shortage and How Brands Should Build for 2026 and Beyond
TL;DR: The 2022 tampon shortage — caused by cotton price spikes, logistics disruptions, and concentrated manufacturing among a handful of global suppliers — left DTC brands with surging demand but empty shelves. The resilient supply chain approach for 2026 requires: multi-supplier qualification, 90-day safety stock, diversified geography, and long-term manufacturer relationships. This guide builds the […]
